Articles

  • How to effectively use LinkedIn for business

    No matter if you are a business owner, actively looking for a new job, or have been happily holding on to your dream position for the past 10 years – and is not intending to move to a new challenge anytime soon – LinkedIn is the place to be to network and learn. In fact, it has

    October 26, 2023
  • What is the best internet security tip you have ever been given?

    From those working from home over the past year, to companies and those sporadically using the internet to communicate with family and friends, no one has escaped avid hackers in recent years. They have been busier than ever. In fact, a recent report by Beaming, an independent Internet Service Provider for businesses across the UK, revealed that in

    October 19, 2023
  • 10 alternatives to ChatGPT already available

    ChatGPT, the artificial intelligence chatbot developed by OpenAI and launched in 2022, may be the AI tool of the moment. But there are several AI tools and frameworks available that are similar to ChatGPT, and it’s worth testing as many different AI tools as you can before becoming loyal to one in particular. Even if you are only

    October 10, 2023
  • New feel-good app helps charities one click at a time

    It looks like a streamlined version of Instagram, the Meta-owned app with over a billion monthly active users. But with a very different business model and far fewer people aware of its existence, Supernova is a feel-good app slowly picking up steam. Launched in 2021, the startup was founded by Dominic O’Meara, a former account supervisor at British advertising

    October 5, 2023
  • 5 hacks to grow your Threads following

    You may be forgiven if you naively thought that, the fact that Threads is connected to Instagram would give you a massive advantage when it comes to followers on the new platform. Although Threads allows users to link their accounts and gives you the option to follow your entire Instagram list of followers, not even that is

    September 28, 2023
  • Will Twitter start charging all users a subscription fee?

    X, the platform formerly known as Twitter, may introduce a paywall to its content soon. Billionaire Elon Musk, who bought Twitter in 2022 for $44bn, has recently hinted about upcoming changes for all users. According to the Tesla owner, implementing a paywall to access the platform would reduce the presence of bots and automated accounts, which have

    September 25, 2023
  • Which social media app will you be using the most for your business in 2022?

    The business world may be returning to a certain degree of normality, after almost two years of ups and downs. But when it comes to digital marketing, it is very unlikely we will see budgets similar to the ones prior to the global pandemic. Tight budgets at the beginning of the new year calls for

    March 3, 2022
  • 10 Creative ways to promote your business on Instagram in 2021

    Even if your business had an endless budget for digital marketing – and let’s be honest, no business has an infinite pot of money at the end of the rainbow – all that money would not guarantee Instagram success. The platform’s constant evolution and growth means that what worked in the past, when it first started, isn’t

    January 26, 2021
  • How NOT to promote your Instagram if you want it to grow

    Every business regularly spending time creating and adding content to an Instagram account has two things in mind: sales and growth. In the beginning, every new follower is celebrated, and engagement is followed closely. However, not all businesses are the same, and nor is it a new Instagram account. Starting to see tangible results on

    January 5, 2021
  • How to schedule digital content without losing engagement

      Social media performance is much more about consistency than quantity. However, consistently posting at the right time, when your followers will be online and ready to engage with your content, takes a lot of planning. Some days you will be attending meetings, your digital team will be on holiday, or all manner of other things are getting

    November 30, 2020
  • How to create evergreen content to boost your social media strategy

    No social media strategy is complete without evergreen posts to help balance your content calendar. They are the posts that cover topics that will remain relevant for your readers, over time, even if they are new followers who have just found your social media channels. For someone with a news background, like me, understanding the basics

    October 1, 2020
  • Can IGTV help a business to engage with and sell to an audience?
    September 24, 2020 Posted by: Marcio Delgado Category: Articles No Comments In 2020, video content remains a strong tool for marketing. IGTV continues to grow exponentially and is not showing signs of being replaced by other media formats any time soon. The pandemic has only further boosted social media usage in 2020 and Instagram’s determination
    January 11, 2018

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