Articles

No social media strategy is complete without evergreen posts to help balance your content calendar. They are the posts that cover topics that will remain relevant for your readers, over time, even if they are new followers who have just found your social media channels. For someone with a news background, like me, understanding the basics

With many influencers’ deals paused and/or adjusted during the first half of 2020, influencer marketing, once again, was put to the test. Some of the brand campaigns being put on ice doesn’t exactly have anything to do with creators not being able to deliver excellent results through their social graph. Instead, it was related to the advertiser

By now, you probably know the basic rules of Instagram when it comes to posting content that will get seen: pay attention to what time your posts goes live; carefully curate images to grab the attention of those who are scrolling down their overcrowded feed; post often but don’t bombard people with 380 pieces of

Tough times often require creative ways to get through it, as all tested solutions may no longer apply. Welcome to 2020. For those working with content, travel, and events, the recent movement restrictions imposed in several countries around the world are forcing people to discover new ways of staying creative, useful, sane and, in some cases,

Estimated to be worth over of $8 billion by the end of this year – and forecast to surpass a wealthy $10 billion in 2020 …

This is the very first time in my life that I am on the same stage as Wladimir Klitschko, Eric Catona and Ronaldinho …

Running for its third consecutive year, the Influencer Marketing Show has just wrapped up its two-day show in London, …

Being a reality star in Britain won’t help you gain influence. At least, not in accord to the list of Top 100 influencers, released …

It is still relatively early to say how the Instagram ‘likes’ ban in selected countries will affect the number of people actually liking a …

When was the last time you heard that, if you truly care about your mental health, you should stay off social media?

With Instagram phasing out the display of likes in several countries in 2019 – initially as a test in major hubs such as Brazil, Canada …