Which social media app will you be using the most for your business in 2022?
The business world may be returning to a certain degree of normality, after almost two years of ups and downs. But when it comes to digital marketing, it is very unlikely we will see budgets similar to the ones prior to the global pandemic. Tight budgets at the beginning of the new year calls forMarch 3, 2022
10 Creative ways to promote your business on Instagram in 2021
Even if your business had an endless budget for digital marketing – and let’s be honest, no business has an infinite pot of money at the end of the rainbow – all that money would not guarantee Instagram success. The platform’s constant evolution and growth means that what worked in the past, when it first started, isn’tJanuary 26, 2021
How NOT to promote your Instagram if you want it to grow
Every business regularly spending time creating and adding content to an Instagram account has two things in mind: sales and growth. In the beginning, every new follower is celebrated, and engagement is followed closely. However, not all businesses are the same, and nor is it a new Instagram account. Starting to see tangible results onJanuary 5, 2021
How to schedule digital content without losing engagement
Social media performance is much more about consistency than quantity. However, consistently posting at the right time, when your followers will be online and ready to engage with your content, takes a lot of planning. Some days you will be attending meetings, your digital team will be on holiday, or all manner of other things are gettingNovember 30, 2020
How to create evergreen content to boost your social media strategy
No social media strategy is complete without evergreen posts to help balance your content calendar. They are the posts that cover topics that will remain relevant for your readers, over time, even if they are new followers who have just found your social media channels. For someone with a news background, like me, understanding the basicsOctober 1, 2020
Can IGTV help a business to engage with and sell to an audience?September 24, 2020 Posted by: marciodelgado Category: Articles No Comments In 2020, video content remains a strong tool for marketing. IGTV continues to grow exponentially and is not showing signs of being replaced by other media formats any time soon. The pandemic has only further boosted social media usage in 2020 and Instagram’s determination toJanuary 11, 2018
How are Influencers pitching to brands in 2020?
With many influencers’ deals paused and/or adjusted during the first half of 2020, influencer marketing, once again, was put to the test. Some of the brand campaigns being put on ice doesn’t exactly have anything to do with creators not being able to deliver excellent results through their social graph. Instead, it was related to the advertiserAugust 14, 2020
10 Tested Instagram Engagement Hacks for Your Business
By now, you probably know the basic rules of Instagram when it comes to posting content that will get seen: pay attention to what time your posts goes live; carefully curate images to grab the attention of those who are scrolling down their overcrowded feed; post often but don’t bombard people with 380 pieces ofJuly 14, 2020
Staying Creative during the Coronavirus outbreak
Tough times often require creative ways to get through it, as all tested solutions may no longer apply. Welcome to 2020. For those working with content, travel, and events, the recent movement restrictions imposed in several countries around the world are forcing people to discover new ways of staying creative, useful, sane and, in some cases,April 8, 2020
How to work with influencers in 2020
Estimated to be worth over of $8 billion by the end of this year – and forecast to surpass a wealthy $10 billion in 2020 …December 2, 2019
Sustainable pee, influencers and politics at the Web Summit
This is the very first time in my life that I am on the same stage as Wladimir Klitschko, Eric Catona and Ronaldinho …November 13, 2019
How can Influencers bounce back from a bad reputation they have recently gained?
Running for its third consecutive year, the Influencer Marketing Show has just wrapped up its two-day show in London, …November 6, 2019