Articles

  • 10 Creative ways to promote your business on Instagram in 2021

    Even if your business had an endless budget for digital marketing – and let’s be honest, no business has an infinite pot of money at the end of the rainbow – all that money would not guarantee Instagram success. The platform’s constant evolution and growth means that what worked in the past, when it first started, isn’t

    January 26, 2021
  • How NOT to promote your Instagram if you want it to grow

    Every business regularly spending time creating and adding content to an Instagram account has two things in mind: sales and growth. In the beginning, every new follower is celebrated, and engagement is followed closely. However, not all businesses are the same, and nor is it a new Instagram account. Starting to see tangible results on

    January 5, 2021
  • How to schedule digital content without losing engagement

      Social media performance is much more about consistency than quantity. However, consistently posting at the right time, when your followers will be online and ready to engage with your content, takes a lot of planning. Some days you will be attending meetings, your digital team will be on holiday, or all manner of other things are getting

    November 30, 2020
  • How to create evergreen content to boost your social media strategy

    No social media strategy is complete without evergreen posts to help balance your content calendar. They are the posts that cover topics that will remain relevant for your readers, over time, even if they are new followers who have just found your social media channels. For someone with a news background, like me, understanding the basics

    October 1, 2020
  • Can IGTV help a business to engage with and sell to an audience?
    September 24, 2020 Posted by: marciodelgado Category: Articles No Comments In 2020, video content remains a strong tool for marketing. IGTV continues to grow exponentially and is not showing signs of being replaced by other media formats any time soon. The pandemic has only further boosted social media usage in 2020 and Instagram’s determination to
    January 11, 2018
  • How are Influencers pitching to brands in 2020?

    With many influencers’ deals paused and/or adjusted during the first half of 2020, influencer marketing, once again, was put to the test. Some of the brand campaigns being put on ice doesn’t exactly have anything to do with creators not being able to deliver excellent results through their social graph. Instead, it was related to the advertiser

    August 14, 2020
  • 10 Tested Instagram Engagement Hacks for Your Business

    By now, you probably know the basic rules of Instagram when it comes to posting content that will get seen: pay attention to what time your posts goes live; carefully curate images to grab the attention of those who are scrolling down their overcrowded feed; post often but don’t bombard people with 380 pieces of

    July 14, 2020
  • Staying Creative during the Coronavirus outbreak

    Tough times often require creative ways to get through it, as all tested solutions may no longer apply. Welcome to 2020. For those working with content, travel, and events, the recent movement restrictions imposed in several countries around the world are forcing people to discover new ways of staying creative, useful, sane and, in some cases,

    April 8, 2020
  • How to work with influencers in 2020

    Estimated to be worth over of $8 billion by the end of this year – and forecast to surpass a wealthy $10 billion in 2020 …

    December 2, 2019
  • Sustainable pee, influencers and politics at the Web Summit

    This is the very first time in my life that I am on the same stage as Wladimir Klitschko, Eric Catona and Ronaldinho …

    November 13, 2019
  • How can Influencers bounce back from a bad reputation they have recently gained?

    Running for its third consecutive year, the Influencer Marketing Show has just wrapped up its two-day show in London, …

    November 6, 2019
  • Who are the top digital influencers in Britain in 2019?

    Being a reality star in Britain won’t help you gain influence. At least, not in accord to the list of Top 100 influencers, released …

    September 24, 2019

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