- September 24, 2019
- Posted by: marciodelgado
- Category: Articles
Being a reality star in Britain won’t help you gain influence. At least, not in accord to the list of Top 100 influencers, released this month by The Sunday Times, lacking modern celebrities whose newfound careers last merely as long as their reality shows are being aired. These findings are the case despite most of them trying hard to become social media influencers in order to extend their 15 minutes of fame.
The list, which includes young entrepreneur and lifestyle YouTuber Zoe Sugg in 53rd position and fitness coach and author Joe Wicks in 60th, was determined using an algorithm created by digital trends platform CORQ. This algorithm scored influencers based on audience size, growth and engagement rate, as well as their social activity over time.
Men took the top four of the content creator ranking spots with Youtuber PewDiePie, real name Felix Kjellberg (11M subscribers on YouTube and counting), being named the most influential digital star in Britain. Coming in at number five, lifestyle blogger Saffron Barker (2 million subscribers on YouTube) is the most influential woman on the list.
Influencers, bloggers and vloggers with a solid fan-base are now able to command five-figure sums in exchange for brand investments. Over recent years, influencer marketing has been on the rise, with the digital influence market forecasted to be worth £8bn by 2020.
The top 25 most influential digital stars in Britain are:
1: Felix Kjellberg
Subscribers: 101, 039, 359
What he does: talks about gaming
2: Olajide William Olatunji
Subscribers: 7,395,610
What he does: Rapper and professional boxer.
3: Craig Thompson
Subscribers: 5,743,326
What he does: Gaming
4: Billy Wingrove and Jeremy Lynch
Subscribers:10,641,232
What they do: Football freestylers
5: Saffron Barker
Subscribers: 2,187,330
What she does: Lifestyle blogger
6: Joe Sugg
Subscribers: 3,662,907
What he does: Entertainment
7: Chelsea Clarke
Subscribers: 244,894
What she does: Beauty blogger
8: Callum Leighton Airey
Subscribers: 3,146,776
What he does: Gaming
9: Joshua Bradley
Subscribers: 2,102,975
What he does: Gaming
10: Colin Furze
Subscribers: 8,427,123
What he does: Entertainment
11: Alastair Alken
Subscribers: 16,520,959
What he does: Gaming
12: Patricia Bright
Subscribers: 2,804,914
What she does: Beauty blogger
13: The Saccone Jolys
Subscribers: 1,903,313
What they do: Family videos over 10 years
14: Theo Baker
Subscribers: 824,247
What he does: Football
15: Emmanuel John Brown
Subscribers: 1,557,521
What he does: Football
16: Jordan Lipscombe
Subscribers: 1,734,130
What she does: Beauty
17: Holly Boon
Subscribers: 675,374
What she does: Beauty
18: Gaz Oakley
Subscribers: 703,540
What he does: Vegan food content creator
19: Ling Khac Tang
Subscribers: 300,997
What she does: Beauty
20: Amelia Liana Sopher
Subscribers: 496,896
What she does: Lifestyle
21: Tamara Kalinic
Subscribers: 207,697
What she does: Beauty/Fashion
22: Safwan Ahmedmia
Subscribers: 1,377,673
What he does: Technology
23: Estee Lalonde
Subscribers: 1,174,388
What she does: Lifestyle vlogger
24: Sarah Turner
Subscribers: 885
What he does: Parenting content
25: The Ingham Family
Subscribers: 1,262,249
What they do: Parenting content
#InfluencerMarketing #topUKinfluencers #contentcreators #workingwithinfluencers
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Over the past few years I have worked with Marcio Delgado for different TV networks and productions, delivering content for both countries, the UK and also Brazil. Besides a natural talent to find stories and tell them in a captivating way, his creativity, solution skills and attention for details always add quality to any piece he works on
