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The business world may be returning to a certain degree of normality, after almost two years of ups and downs. But when it comes to digital marketing, it is very unlikely we will see budgets similar to the ones prior to the global pandemic. Tight budgets at the beginning of the new year calls for

Even if your business had an endless budget for digital marketing – and let’s be honest, no business has an infinite pot of money at the end of the rainbow – all that money would not guarantee Instagram success. The platform’s constant evolution and growth means that what worked in the past, when it first started, isn’t

Every business regularly spending time creating and adding content to an Instagram account has two things in mind: sales and growth. In the beginning, every new follower is celebrated, and engagement is followed closely. However, not all businesses are the same, and nor is it a new Instagram account. Starting to see tangible results on

  Social media performance is much more about consistency than quantity. However, consistently posting at the right time, when your followers will be online and ready to engage with your content, takes a lot of planning. Some days you will be attending meetings, your digital team will be on holiday, or all manner of other things are getting

No social media strategy is complete without evergreen posts to help balance your content calendar. They are the posts that cover topics that will remain relevant for your readers, over time, even if they are new followers who have just found your social media channels. For someone with a news background, like me, understanding the basics

With many influencers’ deals paused and/or adjusted during the first half of 2020, influencer marketing, once again, was put to the test. Some of the brand campaigns being put on ice doesn’t exactly have anything to do with creators not being able to deliver excellent results through their social graph. Instead, it was related to the advertiser

By now, you probably know the basic rules of Instagram when it comes to posting content that will get seen: pay attention to what time your posts goes live; carefully curate images to grab the attention of those who are scrolling down their overcrowded feed; post often but don’t bombard people with 380 pieces of

Tough times often require creative ways to get through it, as all tested solutions may no longer apply. Welcome to 2020. For those working with content, travel, and events, the recent movement restrictions imposed in several countries around the world are forcing people to discover new ways of staying creative, useful, sane and, in some cases,

Estimated to be worth over of $8 billion by the end of this year – and forecast to surpass a wealthy $10 billion in 2020 …

This is the very first time in my life that I am on the same stage as Wladimir Klitschko, Eric Catona and Ronaldinho …

Running for its third consecutive year, the Influencer Marketing Show has just wrapped up its two-day show in London, …

Being a reality star in Britain won’t help you gain influence. At least, not in accord to the list of Top 100 influencers, released …

It is still relatively early to say how the Instagram ‘likes’ ban in selected countries will affect the number of people actually liking a …

When was the last time you heard that, if you truly care about your mental health, you should stay off social media?

With Instagram phasing out the display of likes in several countries in 2019 – initially as a test in major hubs such as Brazil, Canada …

Over the past months, you have probably heard arguments that Influencers are becoming ‘too much’ and that an invisible…

Have you ever taken some time to read some of the comments made under a post by your favourite influencer…

You have done your research on influencers you would like to work with. Then, you have spent an astonishing…

Face of MyWU photo shoot in Dubai, this weekend was a great opportunity to meet new local talents…

Three months into a new year and we keep seeing companies making the same blunders – it is not even funny…

One great thing about my job is that I end up meeting lots of amazing people along the way – from crew members…

Do you have more than one account on Instagram, perhaps one for your business and one for yourself? …

14 hours later and here we are: ready to wrap up another FACE OF MY WU photo shoot. This time the location was…