• How to effectively use LinkedIn for business

    No matter if you are a business owner, actively looking for a new job, or have been happily holding on to your dream position for the past 10 years – and is not intending to move to a new challenge anytime soon – LinkedIn is the place to be to network and learn. In fact, it has

    October 26, 2023
  • What is the best internet security tip you have ever been given?

    From those working from home over the past year, to companies and those sporadically using the internet to communicate with family and friends, no one has escaped avid hackers in recent years. They have been busier than ever. In fact, a recent report by Beaming, an independent Internet Service Provider for businesses across the UK, revealed that in

    October 19, 2023
  • 10 alternatives to ChatGPT already available

    ChatGPT, the artificial intelligence chatbot developed by OpenAI and launched in 2022, may be the AI tool of the moment. But there are several AI tools and frameworks available that are similar to ChatGPT, and it’s worth testing as many different AI tools as you can before becoming loyal to one in particular. Even if you are only

    October 10, 2023
  • New feel-good app helps charities one click at a time

    It looks like a streamlined version of Instagram, the Meta-owned app with over a billion monthly active users. But with a very different business model and far fewer people aware of its existence, Supernova is a feel-good app slowly picking up steam. Launched in 2021, the startup was founded by Dominic O’Meara, a former account supervisor at British advertising

    October 5, 2023
  • 5 hacks to grow your Threads following

    You may be forgiven if you naively thought that, the fact that Threads is connected to Instagram would give you a massive advantage when it comes to followers on the new platform. Although Threads allows users to link their accounts and gives you the option to follow your entire Instagram list of followers, not even that is

    September 28, 2023
  • Will Twitter start charging all users a subscription fee?

    X, the platform formerly known as Twitter, may introduce a paywall to its content soon. Billionaire Elon Musk, who bought Twitter in 2022 for $44bn, has recently hinted about upcoming changes for all users. According to the Tesla owner, implementing a paywall to access the platform would reduce the presence of bots and automated accounts, which have

    September 25, 2023
  • Which social media app will you be using the most for your business in 2022?

    The business world may be returning to a certain degree of normality, after almost two years of ups and downs. But when it comes to digital marketing, it is very unlikely we will see budgets similar to the ones prior to the global pandemic. Tight budgets at the beginning of the new year calls for

    March 3, 2022
  • 10 Creative ways to promote your business on Instagram in 2021

    Even if your business had an endless budget for digital marketing – and let’s be honest, no business has an infinite pot of money at the end of the rainbow – all that money would not guarantee Instagram success. The platform’s constant evolution and growth means that what worked in the past, when it first started, isn’t

    January 26, 2021
  • How NOT to promote your Instagram if you want it to grow

    Every business regularly spending time creating and adding content to an Instagram account has two things in mind: sales and growth. In the beginning, every new follower is celebrated, and engagement is followed closely. However, not all businesses are the same, and nor is it a new Instagram account. Starting to see tangible results on

    January 5, 2021
  • How to schedule digital content without losing engagement

      Social media performance is much more about consistency than quantity. However, consistently posting at the right time, when your followers will be online and ready to engage with your content, takes a lot of planning. Some days you will be attending meetings, your digital team will be on holiday, or all manner of other things are getting

    November 30, 2020
  • How to create evergreen content to boost your social media strategy

    No social media strategy is complete without evergreen posts to help balance your content calendar. They are the posts that cover topics that will remain relevant for your readers, over time, even if they are new followers who have just found your social media channels. For someone with a news background, like me, understanding the basics

    October 1, 2020
  • Can IGTV help a business to engage with and sell to an audience?
    September 24, 2020 Posted by: Marcio Delgado Category: Articles No Comments In 2020, video content remains a strong tool for marketing. IGTV continues to grow exponentially and is not showing signs of being replaced by other media formats any time soon. The pandemic has only further boosted social media usage in 2020 and Instagram’s determination
    January 29, 2018
  • How are Influencers pitching to brands in 2020?

    With many influencers’ deals paused and/or adjusted during the first half of 2020, influencer marketing, once again, was put to the test. Some of the brand campaigns being put on ice doesn’t exactly have anything to do with creators not being able to deliver excellent results through their social graph. Instead, it was related to the advertiser

    August 14, 2020
  • 10 Tested Instagram Engagement Hacks for Your Business

    By now, you probably know the basic rules of Instagram when it comes to posting content that will get seen: pay attention to what time your posts goes live; carefully curate images to grab the attention of those who are scrolling down their overcrowded feed; post often but don’t bombard people with 380 pieces of

    July 14, 2020
  • Staying Creative during the Coronavirus outbreak

    Tough times often require creative ways to get through it, as all tested solutions may no longer apply. Welcome to 2020. For those working with content, travel, and events, the recent movement restrictions imposed in several countries around the world are forcing people to discover new ways of staying creative, useful, sane and, in some cases,

    April 8, 2020
  • How to work with influencers in 2020

    Estimated to be worth over of $8 billion by the end of this year – and forecast to surpass a wealthy $10 billion in 2020 …

    December 2, 2019
  • Sustainable pee, influencers and politics at the Web Summit

    This is the very first time in my life that I am on the same stage as Wladimir Klitschko, Eric Catona and Ronaldinho …

    November 13, 2019
  • How can Influencers bounce back from a bad reputation they have recently gained?

    Running for its third consecutive year, the Influencer Marketing Show has just wrapped up its two-day show in London, …

    November 6, 2019
  • Who are the top digital influencers in Britain in 2019?

    Being a reality star in Britain won’t help you gain influence. At least, not in accord to the list of Top 100 influencers, released …

    September 24, 2019
  • What do influencers think about the new hiding likes Instagram trial?

    It is still relatively early to say how the Instagram ‘likes’ ban in selected countries will affect the number of people actually liking a …

    August 27, 2019
  • How to switch off from social media when your job is to be switched on?

    When was the last time you heard that, if you truly care about your mental health, you should stay off social media?

    August 9, 2019
  • Creators share their Best Tips for Posting Engaging Content

    With Instagram phasing out the display of likes in several countries in 2019 – initially as a test in major hubs such as Brazil, Canada …

    July 31, 2019
  • Why Influencer Marketing is here to stay

    Over the past months, you have probably heard arguments that Influencers are becoming ‘too much’ and that an invisible…

    July 26, 2019
  • Scam of Instagram verification sales

    Have you ever taken some time to read some of the comments made under a post by your favourite influencer…

    May 27, 2019
  • Shortlisting Influencers

    You have done your research on influencers you would like to work with. Then, you have spent an astonishing…

    May 27, 2019
  • FACE OF MY WU – UAE photo shoot

    Face of MyWU photo shoot in Dubai, this weekend was a great opportunity to meet new local talents…

    March 25, 2019

    Three months into a new year and we keep seeing companies making the same blunders – it is not even funny…

    March 7, 2018

    One great thing about my job is that I end up meeting lots of amazing people along the way – from crew members…

    March 7, 2018

    Do you have more than one account on Instagram, perhaps one for your business and one for yourself? …

    March 7, 2018
  • Hello Manila! – another successful photo shoot

    14 hours later and here we are: ready to wrap up another FACE OF MY WU photo shoot. This time the location was…

    February 8, 2018

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